Today, almost all major celebrities from Bollywood and Hollywood have their own specialized fragrances. This trend has spread among celebrities from other spheres as well. They have done it for soaps, creams, body
lotion, odor spray, splash, deodorant and face washes. They have done it for other things also which can provide you smell such like pens, clothes, and etc and they refers to their endorsement of products. They have done it for food products. Almost every celebrity is providing their Perfume and Cologne online through various online stores and also providing through local stores. There are aromas available for every kind of occasion, from the daytime to the evening. Currently, there is a strong trend for celebrity fragrances, with new offerings coming up what seems like every week. From a cologne industry perspective, any brand capable of selling odors is welcomed, given the changes in its business model and the high rate of competition.

